Tiktok Shop
Create joy and sell more
Let your customers discover and buy your products the fun way.
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A shopping experience built for TikTok
TikTok Shop is a completely personalized and fully integrated commerce solution, where sellers authentically connect with creators and communities to drive meaningful shopping experiences.
Discovery and Joy
Entertainment combines with commerce through authentic and relatable content, sparking inspiration that leads to purchase.
Trusted Advocates
TikTok creators bring a fresh take on shopping, helping brands build trust by showcasing products through their content.
Passionate Communities
Brands can develop a lasting relationship with an exploding community of users already talking about your products on TikTok.
Frictionless Checkout
Convenient and trusted, from the For You Page through secure check-out, order management, and support. Less friction makes for a happier purchase.
Scaleable Ecosystems
Support for your business, no matter the size. From logistics to post-sale management, you'll find the tools you need to grow.
Shopping made simple
Powered by TikTok's unique discovery engine, TikTok Shop enables brands and creators to showcase and sell products directly on TikTok, through a suite of in-app shopping touchpoints.
LIVE shopping
Promote, sell and engage with your audience, all in real time.
Shoppable videos
Create entertaining videos with your products just a tap away.
Shop Page
Display your product catalog within your own in-app shop.
Shop Tab
Display your products on a centralized marketplace within TikTok.
TikTok Shop, for you
TikTok Shop for Seller Creator Partner Shopper
Seller
TikTok Shop enables brands to showcase and sell products for the TikTok community to discover and purchase.
Purchase & Conversion
TikTok Shop enables brands to showcase and sell products for the TikTok community to discover and purchase.
Campaigns & Promotions
Get access to TikTok Shop's platform campaigns, TikTok Shop Ads, and an extensive selection of promotional tools.
Affiliate for Sellers
Discover, communicate, and collaborate with thousands of creators through our Affiliate Program, directly accessible on TikTok Shop.
Apps & Services
Manage your shop, products, order and fulfillment with diverse integration and service solutions on the TikTok Shop App Store.
Creator
TikTok Shop allows creators to spotlight and promote products they love to their community, and activate new revenue streams.
Quick & Seamless Experience
Browse, select, and add products into short videos and LIVEs to start promoting in just a few taps.
Earning and Growth Opportunities
Get paid commission on your generated sales through our Affiliate Program, directly accessible on TikTok Shop.
Accessible Partnerships with Brands
Develop relationships and commercial collaboration opportunities with brands across all categories.
Access to Top Products
Explore best selling and creator favorites to feature directly in content by browsing the TikTok Shop Product Marketplace.
Partner
TikTok Shop connects partners with sellers, creators, and resources to help them succeed.
Matchmaking with Sellers & Creators
Grow your client base by servicing sellers and creators seeking expert support in commerce & content.
Substantial Training & Resources for Partners
Leverage dedicated training programs to master it all, from the fundamentals, to best practices and beyond.
Incentive Opportunities
Support your business with monetized incentives, unlocking earning potential through a mix of platform support, including ad credit.
Scalable Services
Get access to a mix of technology, resources, logistics services, and payment methods to increase your operational efficiency.
Shopper
TikTok Shop inspires shoppers through entertainment, and guides them to discover brands and products they want to see most.
Complete In-App Experience
Shop through LIVEs, engaging in-feed videos, or by tapping the shop icon on a brand or creator profile, and checkout directly within TikTok.
Authentic Recommendations
Get paid commission on your generated sales through our Affiliate Program, directly accessible on TikTok Shop.
Safe & Seamless Shopping
Shop within a trustworthy and seamless shopping experience that is fun and entertaining, from discovery straight through to secure checkout.
Exclusive Offers
Enjoy the excitement of discovering exclusive products, and amazing deals and promotions.
70 %
of TikTok users discover new brands and products on TikTok
3 in 4
TikTok users are likely to buy something while using TikTok
83 %
say that TikTok plays a role in purchase decisions
TikTok Shop Academy
TikTok Shop Academy is the central educational hub for sellers and creators to discover tools and best practices to maximize their earning potential on TikTok Shop.
Affiliate Program
The Affiliate Program connects creators and sellers through creativity and commission. Sellers can find creators in the Creator Connect portal and pay commission on successful sales, and creators can find products and brands to promote through their content.
Let's talk Shop
See what TikTok Shop can do For You.
Seller
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Creator
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Partner
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Buyer
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FAQ
1. What do I need to get started with TikTok Shop?
You need a TikTok Account or Phone/Email Go to Register to sign up Enter your personal/business information Choose your business type and submit relevant documents Wait for approval of your application review, 2-3 days Link bank account Upload products and sell online.
2. How can I add my products to TikTok Shop?
After successful registration in TikTok Shop as a Seller, product information can be uploaded in the seller centre. Products uploaded need to be compliant with TikTok Shop product qualifications and UK regulations as unsupported products will be rejected. Learn More.
3. How can I sell my products on TikTok Shop?
1. Work with creators to promote products. TikTok Shop Affiliate programme helps brands and sellers connect with creators through commission-based collaboration.2. Go LIVE, Create Shoppable Videos, Product showcase.3. Get insights on products and sales performance in seller centre: reviews, analytics dashboard
4. How can I promote my products to TikTok Shop?
Discounts, vouchers, free shipping promotion/subsidies, incentive programmes Join campaigns ( get notified via newsletter about upcoming campaigns)
5. How can customers buy my products on TikTok Shop?
LIVE streams, short videos, showcase tab,Click on product and add to basket,Manage orders, order tracking, shipping, returns, and payment methods all within seller centre.
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